Smile Mart is the identity put forth by Good Smile Company for trade shows and conventions.
Under the direction of the Marketing Manager and Events Team, I was tasked with bringing forth the visual identity of Smile Mart. Smile Mart set out to invite customers to engage with our product through the lens of a Japanese Convenience store, and was the in-person customer facing presentation we took to all of our major trade shows in the year 2023. I sought to take the Good Smile Company brand, and make it as playful and inviting as going to pick up your favorite snack from the corner store.
Projects include construction of the Smile Mart brand, design of several large booths for 3 different shows, various social media activations to advertise our presence, and gifts with purchase for each customer.